WHO AM I?

I am Ro:

As a Designer, I create visual concepts, to communicate ideas that inspire, inform or captivate the viewer. I will help you as a client, achieve your goal in your business.

I also develop the overall layout and production design for ads, brochures, magazines, corporate reports, social media mediums such as Facebook and Instagram, web ads, printed and digital. In addition, I use technology to make my artwork come alive utilizing computer software to create short gif animations and website graphics.

I am a skilled and proactive artist with an extensive Art & Graphic Design background. I can quickly learn programs effectively and efficiently. I enjoy working in a team environment. As an individual, I am reliable and willing to adapt to a constantly changing work environment. I have strong communication skills and work ethic. I want to be responsible for creating and designing logos, user interfaces, presentations, web banners and print pieces, retouching, matte paintings, and concept designs. I can work directly and/or complement the design from the development team.

I have experience in video editing, some basic visual effects, and user interface layouts. I can create short animations/gif animations.

I value both your time and my time. I am excited to see where the next step will take you, and what I can do to help you get there.

SOFTWARE: Adobe Creative Suite, mainly Photoshop and Illustrator.

LANGUAGES: English, Spanish, and Italian.

"Users and customers don't exist. They are people, with their desires, their fears, their history. After all, people know what they want. Just ask them and observe them. It is simple, but not easy." - Anonymous

WORK EXPERIENCE

Senior Visual Effects Compositor • 2021 October to 2022 February at Genius Brand International (Beverly Hills, CA) • VXF compositor (integrating digital assets with live-action footage to bring together a specific shot in a film or TV show), post-production for KC Pop Quiz, Kartoon Channel. Green screen, color correction, rotoscoping, matte painting.

Production Artist • 2019 October to 2019 December at Designory (Long Beach, CA) • Imagine thousand of banners of all sizes created for Amazon Music, updating backgrounds, organizing layers and PSD files, imagine all that in 8 languages. Fun and interesting project.

Lead Graphic Digital Artist • 2015 February to 2019 May at (defunct company) Liberman Broadcasting • Social media, web banners, presentation designs, posters, prints, event and concerts tickets for all the company TV and radio stations nationwide.

Head Photoshop Teacher • 2018 February at The Design Cure Academy • Online classes teaching and mentoring interior designers of all skill levels, taking ownership of tasks and working without a lot of direction, communicate and quickly get the point across through written and spoken channels, screen record tutorials when students need visual guidance.

2D Production Artist • 2011 June to 2013 September at Inhance Digital (Los Angeles, CA) • Assist in producing assets required for development, breaking apart of PSDs, setting up Illustrator files for After Effects import, setting up PSDs layers for import, rough animation passes, exporting assets for programming, create layouts based on set designs, create rough layouts for polish, image manipulation/photo touch-ups. Inhance Digital is an interactive agency specializing in bringing complex science and technology-based ideas to life into surface tables and touch screens, walls interactives, iPad applications. Clients: NASA, Boeing, Raytheon, Air Force GSD&M, Sikorsky, Pratt & Whitney, Intel, GE Healthcare, Amgen, Biogen Idec, Ethicon, Merial, VPI Pet Insurance.

Stereo Compositor • 2010 August to 2011 August at Sassoon Film Design (Santa Monica, CA) • Conversion of 2D films to 3D, titles include: Inazuma Eleven (Japanese Anime) 2010, Harry Potter and the Deathly Hallows (Part I) 2010, The Green Hornet 2011, Harry Potter and the Deathly Hallows (Part II) 2011, The Smurfs 2011, To The Artic (IMAX Documentary) 2011, Space Junk (IMAX Documentary) 2012.

Graphic Designer • Friendly Vengeance, Beverly Hills Fencers Club, Mighty Myt, D2Partners, Bilingo Media, Alvani Tunes, Eclectic Home Living, The Bunny Hutch, Dole, Arroyave Studio, Caviar Dreams, Nomad Kid Studio, Shawn Anderson Extra Mile America, Red Giant Productions (Santa Monica, CA), Roddenberry, Gene's Journal and Rod & Barry comics and Days Missing, “Yo Gabba Gabba” storyboards, Club El Pelícano, Alligatour, Campamentos y Hoteles Amazonas, Hacienda Turística Chinea Arriba, Ediciones Editur, Helischool, City Lights, Interturismo, Turismo Great Rock, Posada La Gotera, Posada Macanao Lodge, Il Delfino Tours, GIVMEC Universidad Simón Bolívar (School of Psicology), Revilla Marín & Asociados, Club El Pelícano, Alligatour, Velero Aldebaran IV. Stationery Designs for: Club El Pelícano, Graficas ABA, Tipografía Inversiones Sapaun, Mike Electronics, Posada Casa Chiara, Escritorio Acosta. Stage Designs for: Cescorp CANTV and Siemens, Fundación Ballet Juvenil TEMPO, Los Pixel, EBEL International de Venezuela Catalog, Organización Halcón, Payasitas Nifu-Nifa.

"The dialogue with people continues until they say that the message, the product, the service is exactly what they expect, and even more." - Anonymous

EDUCATION

Graduate with Honors at The Art Institute of California (Los Angeles) • Bachelor of Science in Media Arts & Animation.

Instituto Universitario de Nuevas Profesiones (Caracas, Venezuela) • Bachelor of Science in Advertising.

Graduate with Honors at Instituto Serigráfico Ávila (Caracas, Venezuela) • Bachelor of Science in Graphic Design.

Red Engine Studios • Painting & Sketching for Environments

Self-taught HTML and CSS

"Listening and observing is not easy, but today we know something more about the human being: how we think, what excites us, what makes us feel better." - Anonymous

REFERENCES

Carol Young • VFX Post Supervisor, Lead Compositor, Color Design.

It is my privilege to recommend Rosella Lucherino for employment. As a member of the Compositing department at KC POP Quiz, and Stereoscopic Compositing team at Sassoon Film Design, Rosella demonstrated excellent skills needed for the compositing phase of production. I have had the pleasure of working with Rosella two times over the last few years and each time she has been a valuable member of each team. The work at KC POP Quiz required that over the course of 4 months, the compositing department to pull together a team to create a server, organize and track footage, coordinate with Editors and deliver 144 episodes requiring, color correction, roto, tracking and compositing. At Sassoon Film Design the team had the added difficulty of finial compositing and tracking and Paint back making original 2D films into a 3D experience was required. Rosella contributions were invaluable to both teams. Her talents with paint back, matting, rotoscoping and tracking were essential to the job as well as her helping and training new hires. Rosella has excellent work ethics and commitment to a project. She is quick to learn new skills and can see and understand what area needs attention and where she can help. Her flexibility and response to last minute changes and her desire to pitch in on deliverables even if not in her intended scope shows outstanding teamwork and dedication to the job. Rosella would be a great addition to any company.

Josh Gilchrist • Associate Producer, Live Action Development.

Rosella was a fantastic addition to our post production team. She was an extremely dedicated worker and always brought the best attitude. Rosella was a critical part of our VFX team and was extremely adaptable to our ever changing needs and goals. She would be an amazing asset to any team lucky enough to have her. She has amazing work ethic and is a delight to work with. Highly recommended!

Ociel Ogalde • Creative Director and Graphic Designer.

Rosella is a well rounded graphic designer able to take on a wide range of projects. During my time as a creative director for LBI Media she played a key role supporting the Sales, Marketing and Promotions department creating high quality graphics such as web banners, power point presentations, flyers, posters, upfront and marketing collateral. Rosella is able to work on a fast paced environment with quick turnarounds always providing solutions delivering assets in a timely manner. She is very easy to work with, a team player and very knowledgeable about the latest graphic design trends.

Amy Hua • Art director and resident design geek at Friendly Vengeance.

Rosella is fantastic to work with. She has an incredible work ethic, is able to juggle multiple projects and does it with a great attitude. She is also very responsive to feedback and constantly works to improve her skills. I recommend her wholeheartedly any creative team.

Angela Bertalotto • Former Senior Art Director and Department Head at Inhance Digital.

Rosella is a very hard working 2D artist. She can juggle many projects at a time while still being incredibly fast to ensure she meets her deadlines. All of that, and a wonderful person who manages to stay positive no matter how stressful the day. She's extremely loyal, dedicated and is eager to enhance her skills. Rosella is an asset to any creative department.

Helen Sarah Teller • Former Creative Director, Interactive and Digital Media Executive Producer.

I found Rosella to be a self-starter, and qualified to do many aspects of Production Art for Video and Interactive media. Her skills played an integral part in creating and producing art, motion graphics, photo manipulation and UI work for the multiple projects she work on for me. Her attitude is refreshing and has been a positive influence on everyone on her team, she is a pleasure to work with even under pressure she has a smile for everyone. I would enthusiastically recommend Rosella to any company and or production team.

Christina Cage • Producer at Mighty Myt Productions.

I had the pleasure of working alongside Rosella at Inhance Digital. Rosella's drive to succeed and attention to detail were wonderful additions to the Inhance family. Rosella's passion for art & design and the ability to seamlessly complete any task with a positive outlook makes her a great hire for any position.

Cara Oberfoell • 2D Lead Production Artist at Inhance Digital.

Rosella is the go-to artist when a seemingly impossible task needs to be tackled. As an artist, she embodies technical knowledge as well as artistic sensibility. She has amazing attention to detail as well as remaining flexible to handle whatever comes her way. Rosella is an integral asset for any team and her strengths and talents continue to grow with increasing desire to learn.

Kim Van Hoven • Senior Producer.

Rosella is a great asset to any team because she is very flexible as an artist. She is fast and accurate as a production artist. She also possesses strong digital art skills. She is constantly looking to learn more about her craft. Her warm humor and no-problem attitude are also reasons why Rosella is such a joy to work with. Thumbs up!

Christine Anderson • Curriculum Specialist at Sacramento County Office of Education.

Rosella is brilliant at what she does. She listens closely to what the client wants and adds her own magic touch to make the entire piece pop. If you are looking for a graphic artist with extraordinary talent and integrity, you would be hard pressed to find someone as special as Rosella.

Rosa Farre • Adjunct Lecturer at California State University, Fullerton.

I would like to write a few words of recommendation for Rosella Lucherino. She was one of the students at the Art Institute where she developed her portfolio pieces under our direct supervision. Rosella always showed great understanding of her line of work, was always eager to go beyond what was required and was also eager to take advice from instructors. She is a fast learner, good communicator and very pleasant to work with.

"Planning experiences with people from the beginning is useful, beautiful, and rewarding for everyone. For those who plan and for those who will live it." - Anonymous

A LITTLE ABOUT ME

Some of my hobbies are: photography, photo retouching, reading hard cover books, drawing with ink (specifically isographs, rapidographs, and fountain pens).

I can watch mostly anything related to animation (there are some exceptions).

I really enjoy silence.

Cooking and driving are both ways for me to relax.

One of my biggest passions is my truck, I love to go off-roading in the desert.

I will not give you an advice, I will give you a solution.

I am always up-to-date with the latest graphic design trends.

I spend too much time at Disneyland.

Yes, I do collect some toys, Funko Pops, Legos, Smurfs, and during Covid, I went down the rabbit hole of collecting Patches.

"An experience is simple when it does not force you to ask yourself many questions. An experience is natural when it is lived spontaneously. An experience is rewarding when it makes you happy and satisfied." - Anonymous


+1.310.220.9105

rafiki22@gmail.com